# MacLockdown — Messaging Derivatives

**Versión:** 1.0  
**Fecha:** 2026-03-16  
**Estado:** ✅ Copys base para web, pitch y canales

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## 1. Core Messaging

### Master line

> **Measure, harden and prove your Mac security posture**

### Supporting line

> **Apply device-level security controls based on industry standards — without living in Terminal**

### Technical one-liner

> **CIS-aligned macOS hardening with one-click remediation and auditable exports**

---

## 2. Plan Messaging

### Basic

Primary:

> **See your security gaps in minutes**

Secondary:

> **Scan your Mac, get a score and understand where risk lives**

### Professional

Primary:

> **Fix them automatically and reduce your attack surface**

Secondary:

> **Go from visibility to action with one-click hardening, profiles and continuous re-scan**

### Compliance

Primary:

> **Prove your security posture over time**

Secondary:

> **Generate evidence, benchmark against standards and maintain auditable posture history**

---

## 3. Web Hero Options

### Option A

Headline:

> **Measure, harden and prove your Mac security posture**

Subheadline:

> **MacLockdown helps you identify gaps, apply device-level security controls and generate evidence — in minutes**

CTA:

- `Scan Your Mac`
- `See Professional`

### Option B

Headline:

> **From visibility to protection to compliance**

Subheadline:

> **A practical macOS security product for people who need more than settings screens and terminal commands**

CTA:

- `Start Free`
- `View Plans`

---

## 4. Short Pitch Variants

### Product pitch

> **MacLockdown helps you measure, harden and prove your Mac security posture — in minutes**

### Technical pitch

> **It’s device-level macOS hardening based on industry standards, with one-click remediation**

### Compliance pitch

> **We turn local macOS security controls into evidence you can track and export**

---

## 5. Channel Variants

### Reddit / Hacker News

Angle:

- CIS-style hardening
- no Terminal dependency
- practical local security

Post hook:

> **Built a macOS hardening tool that scans, fixes and exports posture evidence without requiring users to hand-edit settings**

### LinkedIn

Angle:

- posture
- evidence
- risk reduction

Post hook:

> **Mac security shouldn’t stop at visibility. MacLockdown helps teams measure risk, remediate faster and generate evidence over time**

### RSA / networking

Short line:

> **We help users measure, harden and prove their Mac security posture**

Alternate:

> **CIS-aligned device hardening for macOS, made usable**

---

## 6. Paranoid Messaging

Recommended label:

> **Paranoid mode**

Descriptor:

> **Advanced hardening for high-risk environments**

Warning text:

> **This mode may impact usability and break workflows**

What not to say:

- `3 more controls`
- `premium hardening tier`

---

## 7. Claim Guardrails

Use:

- `device-level`
- `based on industry standards`
- `security posture`
- `evidence`
- `over time`

Avoid:

- `full compliance`
- `complete protection`
- `platform` as primary public label
- `military-grade`

---

## 8. Recommended Next Assets

- landing page copy v1
- pricing table copy v1
- in-app upgrade sheet copy v1
- beta launch post copy
- 30-second founder pitch
- monetization roadmap v1

---

## 9. Future Vertical Messaging

Cuando `Compliance` evolucione hacia marcos regulatorios financieros LATAM, el mensaje debe seguir siendo prudente.

Usar:

- `aligned with`
- `mapped to`
- `supports evidence for`

Evitar:

- `certified for`
- `fully compliant with`
- `guarantees compliance`

Ejemplo futuro:

> **Support device-level evidence for financial cybersecurity frameworks across LATAM**
